Showing posts with label Roger Goodell. Show all posts
Showing posts with label Roger Goodell. Show all posts

Monday, July 28, 2014

A Believable Apology

While apologies have become a dime a dozen, and most are either insincere, or filled with qualifications and excuses, this one has some substance to it. Here’s the background:

Last week, the National Football League’s commissioner suspended Baltimore Ravens star running back Ray Rice for the first two games of the coming season.

The penalty was met with overwhelming outrage. Rice had beaten his then-fiancé (they have since gotten married). Players have suffered much tougher penalties (at least four game suspensions; sometimes a full season) for what are perceived as lesser offenses.

Of course, this topic became national fodder for talk programs of all kinds. One of those programs is ESPN’s First Take. On Friday, July 25th, Stephen A. Smith, a popular member of the show, made some (later) admittedly stupid and offensive comments. He left the impression that women should stop "provoking" these attacks they suffer.

You can imagine the explosion of reaction all over the media, both traditional and social, during the weekend. He was vilified, and for good reason, based on how he said what he said.

The very next Monday, July 28th, First Take opened cold with Smith on camera, offering an apology.

Now, so many people have apologized for so many things lately (certainly since we entered the new era of instant, global communications), my opinion is their apologies have little value.


However, Smith, first by responding relatively quickly, and taking full responsibility, has done a commendable job. Indeed, he’s one of the few who did not apologize only to those who may have been offended. He assumed everyone not only was, but had a right to be offended. His apology sounds and looks sincere. 


Tuesday, February 8, 2011

Case Study: NFL Manages Its Message







NFL Commissioner Roger Goodell



No matter whether you believe or support the National Football League or its players’ union (NFLPA) in their latest contract tug-of-war, the NFL’s message management is interesting.

The league is rolling in dough. It’s a $9 billion enterprise. Yet, the owners want money back from their last agreement with the players’ union!

Commissioner Roger Goodell’s reasoning: prevent a financial crisis.


Just how well Goodell’s argument will work with fans—it appears to be DOA in the unions’ judgment already—remains to be seen. The owners renounced the current contract back in 2008, yet serious talks are just getting started with a March 3rd deadline before the existing deal expires.

This has all the potential of being a protracted situation that might even threaten all or part of the 2011 NFL season. If so, the real crisis will be for the players, fans and all the people in feeder jobs that support the league, players and the games.