Showing posts with label PGA. Show all posts
Showing posts with label PGA. Show all posts

Wednesday, January 4, 2012

The Good Do Die Young









By Eric M. Seidel, CEO
The Media Trainers, LLC

This is a very personal post about a very special friend and journalist.

Jim Huber’s prose resonated like poetry. A newspaper sports reporter who graduated to radio and television, everywhere he went, everyone he met, the result always was positive. Look up the words “class” and “gentleman” and certainly the picture you see above should be included.

I met Jim 37 years ago. I was news director of an Atlanta radio station. He was PR Director for the Atlanta Flames. Our station general manager saw something special in Jim, especially his writing. So he joined us as our sports director and soon his daily morning commentaries were appointment listening. I always was struck by the number of female listeners who tuned in for Jim’s sports-related comments. His prose was that good!

And his sense of humor. It was special. One day many years ago, I believe it was the LA Dodgers who signed the aged Minnie Minosa to their post-season baseball roster. It was a public relations move that generated lots of buzz. Minnie, of course, was a Latino and Jim played a tape supposedly of Minosa speaking Spanish at a Dodger press conference. Actually, it was tape of Brazilian soccer superstar Pele. Later that day, a listener called me and said he wasn't absolutely certain, but he thought the tape was of someone speaking Portuguese, not Spanish. Yes, Jim did it purposely to see if anyone noticed.

Like a perfectly cut diamond, Jim had many facets. And among them was his unflappability. Although originally a print reporter, he adapted to his broadcast environment quickly and smoothly. He was a complete pro. He left radio for local TV, but his talent was much too big for one market. CNN knew that and hired him for their sports department. Anchoring and reporting were his staple duties, but his sports essays became his brand.

Recognizing his very special skill, Jim was given more opportunities to grow that brand. The ideas for his essays were his own and he was afforded the time to write and produce them. CNN knew it had someone and something special and the network took advantage of it.

While sports was Jim’s second love—after family—golf was his special passion. For years, he was the in-depth interviewer and essayist for TBS and its coverage of the PGA. He became a celebrity in his own right (although that probably made him uncomfortable) within the professional golf community. His inherent kindness always came out in his work. Jim had a golden touch; he was a master wordsmith, and when an idea struck, he often could quickly turn out a beautiful piece.

I had lunch with Jim a little over a year ago. It was a great reunion. We had not seen each other for years, despite living in the same metropolitan area. Too often, life gets in the way of what makes living so special. We talked about getting together with our wives one evening soon for dinner. We never did and I will forever regret it.

A few days before this past Christmas, Jim had a cough that kept getting worse. He finally went to an ER for medical assistance. The diagnosis was acute Leukemia. One day after New Year’s, he was gone. Taken from us so unexpectedly, without any warning. I still cannot accept the fact that he’s gone.

Jim was 67. That’s much too young. He had so much more to do, so much more to give.

Too often the good do seem to die young.

There are a number of examples of Jim’s essays online. Here are links to two of them. One on the late Wayman Tisdale chronicling his battle with cancer. The other on the retirement of celebrated NBA coach Phil Jackson.

http://www.youtube.com/watch?v=3paZTyDt0IU

http://www.youtube.com/watch?v=GHVG7Rig95c


Saturday, February 20, 2010

Finally, Tiger Starts the Process




By Eric Seidel, CEO

The Media Trainers®

The intimate and outrageous behavior that has led to Tiger Woods’ personal crisis is akin to a catastrophic air disaster and required a similar swift and comprehensive response similar to any airline suffering an accident.

The fact that he waited so long has been a serious setback to rehabilitating his image and has been roundly criticized by many, including two earlier postings in this space (Tiger Woods & Anyone Remember Letterman?).

But, in finally coming out from behind his Web site, Woods has made some positive moves; moves that others can learn from.

First, he established a “beachhead”, or meeting point with plenty of notice to the media. This was not a hit-and-run. Next, his remarks were directed to specific audiences, including family members, close friends, fans, young students under the tutelage of his education foundation, and, most notably, business partners (i.e., sponsors). He called stories claiming his wife, Elin, attacked him on Thanksgiving night "fabricated." And he admonished the media and paparazzi to stay away from his family, including his mother.

The fact that he did not take questions in this round was not surprising, although very much an important open issue that needs to be addressed soon. Instead, he had set the ground rules and established boundaries. By doing that, when the time comes for one or more interviews, Woods now has clear message points he can bridge to in any give-and-take that tries to take him into details he's not willing to discuss. Among those messages:

à He admittedly was unfaithful, had affairs and cheated.

à His behavior was unacceptable and he alone is to blame.

à Any conversations between he and his wife will remain between them; that, in other words, is off limits.

à And (to me, a most refreshing message rarely heard from a long-coddled athlete brought down by his own doing) he allowed his celebrity to mislead him into thinking social mores did not apply to him. (Click on video below.)

Was he genuine, honest, and seriously contrite? Any third person answer is subjective. No one can get into Tiger Woods’ head to know for sure. How he conducts himself in the future will go a long way toward answering those questions.

He does need to confront the media again, and soon, this time prepared to answer questions, tough questions that will attempt to circumvent the messages and boundaries he’s established. His answers need to be responsive, honest and lacking bite, no matter how provoked emotionally he might feel. But, as discussed above, he can be responsive and remain on message now that he has set a messaging foundation.

Again, Tiger Woods' delay to this point has served only to dig himself a deeper hole. Hence, the lessons learned are negative and positive. In times of crisis, you need to react quickly and transparently. And have a plan that sets specific ground rules while also helping establish you as the best source of accurate, honest information.

Tiger's tale has gotten way ahead of him because he waited so long. That, alone, has inflicted irreparable harm. But, at least he's begun the process. It will be fascinating to see and hear what follows.