“It’s not what you say, but how you say it!”
Perhaps you received that admonition from your mom or dad—or both—while you were growing up. And probably because they didn’t approve of something you said.
But it says so much more about how we communicate today. The deluge, the cacophony of voices and messages are overwhelming. We typically respond by ignoring most of it.
Until that one thing you hear or read jumps out…because of the way it's said or written.
Consider this video of a blind beggar on a street somewhere in England, perhaps London. One passerby stopped and rewrote his message. The result, donations increased substantially.
The message was the same, but stated in a much more powerful way.
Posts
2 comments:
As a recovering copywriter I can only say 'Amen.'
What a powerful message! Thanks for sharing. I definitely should have listened more to my mom :)
Post a Comment