How Quickly Can You Make a Point?

DWT* Prevention Inventor Makes Most of Opportunity
(*Driving While Texting)


By Eric Seidel, CEO
The Media Trainers®

What if Fox Business Network invited you to pitch your business on-air to a venture capitalist. At the same time, of course, you have the opportunity to reach an even wider audience. You need to get their attention quickly. It's your most immediate challenge.

Well, FBN made that offer to Matt Howard, founder of Zoomsafer.

“Zoomsafer is software for mobile phones to prevent distracted driving.” As a famous chef might say: “Bam!” Howard nailed it immediately in his very first sentence. And, then he followed up with strong, relatable anecdotal detail. He told a very compelling personal story.

A “crackberry” addict himself, Howard related how he nearly hit a little boy while reading an email as he was backing his car out of his driveway. A near-tragedy was averted. Barely.

Howard’s pitch to a venture capitalist appearing with him on the Fox Business program was persuasive. He obviously understood how he had to connect fast and did it in less than a minute. (Click on video below.)

The VC was impressed. He told Matt Howard the $1.5 million he wants for his invention is out there.

Wonder how many potential investors and interested prospective customers contacted him after that appearance.